Sandbox preview
The With Heart Brand Strategy Workbook

Clarify the heart and soul of your brand.

A guided, step-by-step experience to uncover what is already true about your brand, put clear language around it, and move forward with greater intention.

Choose your experienceSee what is inside
Work at your own paceStructured reflectionAI-supported prompts
THE WITH HEART APPROACH™

Brand Strategy Workbook

Clarity before tactics

Your brand is already in there. This helps you put words to it.

This is reflective, intentional work for founders who want their messaging, marketing, and decisions to feel aligned with who they truly are and who they are here to serve.

Foundation

Root

Define the truth at the center of the business and the strategic foundation every decision can return to.

Brand essenceVisionMissionNorth StarBrand storyValuesAudienceCompetitive landscapeUSP + UVPPositioning
Expression

Reveal

Translate the foundation into a voice and message that feels recognizable, consistent, and deeply human.

Brand personalityTone of voiceMessaging pillars
How it works

Simple enough to begin. Deep enough to change how you move forward.

Each section builds on the one before it. There is no performance here. The goal is to get what is in your head and heart onto the page, then refine it until it feels true.

01

Understand

Read what each section is, why it matters, and what it will help inform.

02

Reflect

Answer thoughtful questions in your own words without overthinking or polishing.

03

Draft with AI

Use the included prompts to shape your reflections into useful draft statements.

04

Refine

Adjust the words and tone until the language feels authentic, aligned, and yours.

Choose your level of support

Move through the work independently, or bring Talie into the room.

$444 value

Self-Guided Clarity

$222
  • The complete digital workbook
  • Root and Reveal strategy framework
  • Reflection questions and AI prompts
  • Complimentary 15-minute starting call
  • Work at your own pace

Sandbox only. No payment is collected.

Featured experience
$444 value

Guided Brand Clarity

$333
  • Everything in the self-guided experience
  • A private 60-minute strategy session with Talie
  • Personalized guidance on your brand
  • Help connecting your reflections into clear direction
  • A natural path into deeper strategic support

Sandbox only. No payment is collected.

“Clarity builds as you engage with the work.”
Created with heart

For the founder who knows the brand matters, but needs a clearer place to begin.

You do not need another list of tactics. You need language for what your business stands for, who it serves, why it is different, and how it should show up. That clarity becomes the reference point for every piece of content, every decision, and every conversation that follows.

Questions before you begin

Is this only for health and wellness businesses?

The workbook is especially aligned with mission-driven and wellness founders, but the underlying brand strategy work can support any business seeking a clearer and more intentional foundation.

Do I need to be comfortable using AI?

No. The workbook includes prompts to help turn your reflections into draft language. Your role is to keep refining that language until it sounds and feels true to you.

What is the difference between the two options?

Both include the complete workbook. The $222 experience includes a brief starting call. The featured $333 experience adds a full private 60-minute strategy session with Talie for deeper, personalized guidance.

Is this the same as done-for-you brand strategy?

No. This is a guided DIY experience. Done-for-you brand strategy is a deeper collaborative engagement where Talie leads the strategy in partnership with you.

Your marketing gets lighter when your foundation gets clearer.

Choose the experience that gives you the right level of support, then begin the work of putting clear language around the brand you already know is there.

Compare the two options